KAKAO FRIENDS
★ K-LIFESTYLE · THE KAWAII UNIVERSE
RYAN, APEACH,
AND ALL THEIR FRIENDS.
KAKAO FRIENDS is the kawaii character universe created by KakaoTalk, the number one messaging app in Korea. Ryan, Apeach, Muzi & Con, Frodo, Neo, Tube: eight characters who have become icons of Korean pop culture, available as plush toys, stationery, accessories, beauty products, and fashion. A joyful, collectible K-lifestyle that appeals to all ages — the other side of Korea that you love.
★ THE KAKAO GANG
EIGHT FRIENDS, ONE KAWAII FAMILY
Ryan the lion-bear, Apeach the peach, Muzi & Con, Tube, Neo, Frodo, Jay-G.
Launched in 2012 as KakaoTalk stickers, Kakao Friends have become Korea’s most recognizable pop culture universe. Flagship stores in Gangnam and Itaewon, theme parks, fashion collabs — each character has their personality, backstory, and fans. Here are the 3 most iconic figures.
✦ CHARACTER 01
RYAN
The “lion-bear” without a mane, Koreans’ favorite mascot. Quiet, serious, secretly adorable. Available as giant plush toys, accessories, stationery, beauty — the absolute KAKAO FRIENDS bestseller.
✦ CHARACTER 02
APEACH
The playful and cheeky peach, the favorite girl of countless Korean women. Pastel pink, mischievous expression. Available in beauty accessories, stationery, fashion.
✦ CHARACTER 03
MUZI, FRODO, NEO, TUBE, JAY-G, CON
The full gang — each character has their story: Muzi the radish turned rabbit, Frodo the chic dog, Neo the narcissistic cat, Tube the fluffy duck, Jay-G the mole DJ, Con the master of Muzi.
Iconic characters, kawaii universe, collabs everywhere: KAKAO FRIENDS is the most iconic K-lifestyle pop culture from Korea.
★ THE SIGNATURE RANGES
THE 3 ICONIC RANGES
Choose your universe: plushes, stationery, or accessories.
PLUSHES & FIGURINES
Collectibles
The must-have. Ryan, Apeach, and the gang in plushes of all sizes, figurines, mini mascots — collectible, perfect gifts, kawaii decor.
STATIONERY & ACCESSORIES
Office & everyday
Notebooks, stickers, phone cases, keychains, mugs: KAKAO FRIENDS stationery turns everyday life into a kawaii moment.
BEAUTY & FASHION
Lifestyle collaborations
Regular collaborations with K-beauty and fashion brands: Apeach blushers, Ryan mirrors, t-shirts, beanies. Limited edition each season.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
KAKAO FRIENDS BELOW
From Ryan to Apeach, plush toys, stationery, and accessories, find the entire authentic KAKAO FRIENDS collection — imported directly from Seoul, with no customs fees.
KAKAO FRIENDS - Peach Peach Tapis de Souris Little Apeach
KAKAO FRIENDS - Peach Peach Voiture Desodorisant Little Apeach
KAKAO FRIENDS - Peach Peach TransparentBouteille Little Apeach
KAKAO FRIENDS - Peach Peach Accessoire CharmSet Friends
KAKAO FRIENDS - Peach Peach Lovely FemmePyjama Little Apeach
KAKAO FRIENDS Battleground X Friends Keychain Doll
KAKAO FRIENDS Chunmyami LED keycap figure keyring
KAKAO FRIENDS Black Chun Deco Figure Set
★ TO GO FURTHER
THE KOREAN POP CULTURE UNIVERSE
KAKAO FRIENDS, BT21, LINE FRIENDS — the kawaii K-lifestyle.
KAKAO Friends: the Korean kawaii universe conquering the world
The complete story of KAKAO FRIENDS: the birth in 2012, the global explosion, flagship stores, and iconic characters.
READ THE ARTICLE →
The BT21: BTS’s cute universe in detail
BT21, the other Korean kawaii universe — created with BTS and LINE Friends, in the same vein as Kakao Friends.
READ THE ARTICLE →
The Global Phenomenon of LINE FRIENDS & BTS
LINE FRIENDS, the direct competitor of Kakao Friends — Brown, Cony, Sally, and their friends in the same pop culture spirit.
READ THE ARTICLE →★ YOUR QUESTIONS
KAKAO FRIENDS FAQ
Everything you need to know about the Korean kawaii universe.
Where to start?
A Ryan plush or an Apeach figure for the iconic — these are the two most beloved characters. To start more accessibly, a keychain, a pouch, or a sticker set.
What is KakaoTalk?
The #1 messaging app in South Korea, used by nearly 100% of the population. KakaoTalk launched Kakao Friends in 2012 as chat stickers — they became a true pop culture phenomenon, expanded into flagship stores, parks, and collaborations.
Is Ryan a bear or a lion?
A lion without a mane, self-conscious about his appearance. He comes from Maple Forest and works as a counselor on the Frodo & Neo team. He’s the “grumpy but adorable” character who made him popular — the favorite among Koreans since his creation.
Are the products official?
Yes — we only sell official Kakao IX products (Kakao’s merchandising branch). No counterfeits. Each item bears the official logo and is imported directly from Kakao Friends stores in Korea.
Are there limited editions?
Yes, Kakao Friends regularly releases seasonal editions (Christmas, Valentine’s Day, summer, character birthdays) and collaborations (fashion, beauty, café). Follow our collection — we import the drops as soon as they launch in Seoul.
Are the KAKAO FRIENDS products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.