ISOI
★ K-BEAUTY WITH DAMASK ROSE
THE ROSE,
IN CONCENTRATED.
ISOI is the cult K-beauty brand that has centered its entire range around the Bulgarian Damask rose. Its philosophy: a single active ingredient, but the purest on the market — Rosa damascena essential oil, sourced from the Kazanlak rose valley in Bulgaria. No added fragrance, no alcohol, no parabens — the rose gives everything: radiance, soothing, natural anti-aging. A rare, sensory K-beauty, acclaimed by sensitive skin seeking refinement.
★ ISOI EXPERTISE
THE DAMASCENA ROSE, AS THE SOLE PILLAR
Bulgaria, rose valley, cold distillation: rose gold in a bottle.
ISOI made a radical choice: to build its entire brand around Bulgarian Damascena rose, one of the most precious in the world. The brand uses essential oil, rose water, and extract at rare concentrations in cosmetics. Here are the 3 resulting pillars.
✦ ACTIVE 01
BULGARIAN ROSE OIL
Cold-distilled Rosa damascena essential oil from Bulgaria. Rich in natural antioxidants, it brightens the complexion, soothes redness, and fights early signs of aging. The heart of the Pure Bulgarian Rose Lip Treatment, a global cult favorite.
✦ ACTIVE 02
BLEMISH CARE UP
Targeted complex for blemishes: rose + mild acids to target localized pimples and reduce marks without irritation. The signature of the Acnidot line, a gentle alternative to drying anti-acne treatments.
✦ ACTIVE 03
ULTRA-PURE FORMULAS
No added fragrance (only rose), no denatured alcohol, no parabens. ISOI claims sensitive-safe certified formulations, favored by the most reactive skin types.
A key ingredient, ultra-pure formulas, a sensory signature: ISOI is the most refined K-beauty for skin that loves rose.
★ THE SIGNATURE RANGES
THE 3 CULT RANGES
Choose your range according to your need: lips, anti-blemishes, or anti-aging rose.
BULGARIAN ROSE LIP
Ultra-repair lips
The iconic range. The Pure Bulgarian Rose Lip Treatment has become a global cult favorite — a rose lip care that repairs, hydrates, and softens even the most damaged lips.
ACNIDOT
Targeted blemishes
Targeted blemish care. The Acnidot Trouble Care Spot Treatment targets pimples and marks with rose and gentle active ingredients — without drying the surrounding area.
ANTI-AGING ROSE
Anti-aging & radiance
Rose serums and creams to target early wrinkles, loss of radiance, and comfort for mature skin. The Stem Cell Power Lifting Serum is the anti-aging centerpiece of the range.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
ISOI BELOW
From the cult Pure Bulgarian Rose Lip to the Acnidot and anti-aging rose care, find all authentic ISOI treatments — imported directly from Seoul, with no customs fees.
ISOI Skincare Vegan Tone-Up Sun SPF38, PA++ 40ml
ISOI Plum Glow Mask 23ml 1 Sheet
ISOI Houttuynia Cordata Pore Mask 23ml 1 Sheet
ISOI Ocean Hydro Mask 23ml 1 Sheet
ISOI Propolis Firming Mask 23ml 1 Sheet
ISOI Hyal Snowflake Strawberry Jelly Pad 60 sheets
ISOI Brightening Sun Cream SPF 50+ PA +++ 50ml
ISOI Hyal Strawberry Jelly Mask 23ml 1 Sheet
★ TO GO FURTHER
THE WORLD OF FLORAL K-BEAUTY
ISOI, MAMONDE, URANG — K-beauty that enhances flowers and essential oils.
MAMONDE: the K-beauty brand AmorePacific The Power of Hyper Flora
MAMONDE works like ISOI with Damask rose — Amorepacific version, more accessible, same obsession with floral actives.
READ THE ARTICLE →
URANG: K-beauty organic Jina Lee aromatherapist Rose Repair
URANG, a K-beauty brand created by an aromatherapist, shares with ISOI a love for rose in cosmetics — organic vegan version.
READ THE ARTICLE →
WHAMISA: the pioneering organic K-beauty brand of plant fermentation
WHAMISA takes organic K-beauty even further with fermented flowers and plants — another path in Korean natural cosmetics.
READ THE ARTICLE →★ YOUR QUESTIONS
ISOI FAQ
Everything you need to know about K-beauty with the most refined rose.
Which ISOI product to start with?
The Pure Bulgarian Rose Lip Treatment is the essential entry point: it’s the brand’s historic bestseller, a lip care with Bulgarian rose that repairs the driest lips in a few days. The perfect gateway to the ISOI universe.
Why Bulgarian Damask rose?
The Rosa damascena from the Kazanlak Rose Valley in Bulgaria is considered the most precious in the world. Its concentration of antioxidants and aromatic compounds is exceptional. It takes about 4 tons of petals to produce 1 kg of essential oil — hence its rarity.
Is it compatible with sensitive skin?
Yes, it is even a specialty of the brand. ISOI formulates without added fragrance (only rose), without denatured alcohol, without parabens. Rose is naturally soothing. Favored by reactive, sensitive, or rosacea-prone skin.
What type of imperfections is Acnidot for?
For localized pimples (puberty, hormonal, stress). Apply directly with a cotton swab on the pimple, morning and evening. The rose soothes inflammation and the gentle actives dry out without irritating — different from harsh classic acne treatments.
How long before seeing results on the lips?
2 to 4 days for visible comfort and softness. 2 weeks for lasting change on very damaged lips. The Lip Treatment is also excellent as an overnight cure (thick layer at bedtime).
Are the ISOI products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.