IOPE
★ K-BEAUTY BIOSCIENCE · AMOREPACIFIC
BIOSCIENCE,
WHO INVENTED THE CUSHION.
IOPE is the K-beauty bioscience brand by Amorepacific, inventor of the cushion (the K-beauty format that conquered the world). Its promise: to translate Amorepacific's advanced bioscience research into high-performance cosmetics. Air Cushion, Super Vital Cream, Bio Conditioning Cleansing Oil — IOPE is the pioneer of K-beauty bioscience, beloved by K-beauty enthusiasts for over 25 years.
★ IOPE EXPERTISE
BIOSCIENCE + INNOVATION FORMATS
Air Cushion, Super Vital, Bio Conditioning: the K-beauty bioscience.
IOPE is Amorepacific's bioscience incubator, which invented the cushion (2008) — a global K-beauty format. The brand continues to innovate with advanced bio-actives. Here are the 3 signature pillars.
✦ PILLAR 01
AIR CUSHION (INVENTION 2008)
The format invented by IOPE in 2008. High coverage cushion + hydration + SPF in one convenient product. Revolutionized the global makeup market. Still relevant today.
✦ PILLAR 02
SUPER VITAL
Premium anti-aging range. The Super Vital Cream concentrates Amorepacific ferments and peptides for comprehensive anti-aging — IOPE's benchmark for over 20 years.
✦ PILLAR 03
BIO CONDITIONING
Bio Conditioning Cleansing Oil-in-Gel — premium makeup remover with innovative texture. IOPE proves that bioscience can also be sensory.
Bioscience, invention cushion, advanced formats: IOPE is Amorepacific's most pioneering K-beauty bioscience.
★ THE SIGNATURE RANGES
THE 3 ICONIC RANGES
Choose your range according to your need: cushion, anti-aging, or makeup removal.
AIR CUSHION
The cushion invented
The iconic range. The Air Cushion IOPE is the original cushion — coverage + care + SPF in a convenient format.
SUPER VITAL
Premium anti-aging
Ferments + peptides. The Super Vital Cream targets global anti-aging — IOPE's benchmark.
BIO CONDITIONING
Premium makeup removal
Innovative texture. The Bio Conditioning Cleansing Oil-in-Gel removes makeup with bioscience sensoriality.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
IOPE BELOW
From the iconic Air Cushion to Super Vital and Bio Conditioning, find all authentic IOPE products — imported directly from Seoul, with no customs fees.
★ TO GO FURTHER
THE UNIVERSE OF AMOREPACIFIC BIOSCIENCE K-BEAUTY
IOPE, HERA, SULWHASOO — the Amorepacific K-beauty.

IOPE: the Korean bioscience brand that invented the cushion
The complete story of IOPE: the bioscience birth, the invention of the cushion in 2008, and the scientific philosophy.
READ THE ARTICLE →
IOPE: the pioneering bio-scientific K-beauty brand of the cushion compact
Dive into IOPE bioscience: retinol, super vital, anti-aging ranges — how to build the complete IOPE routine.
READ THE ARTICLE →
SULWHASOO: the quintessence of luxury K-Beauty
SULWHASOO, the top-tier hanbang Amorepacific — the other luxury approach from the same group as IOPE.
READ THE ARTICLE →★ YOUR QUESTIONS
IOPE FAQ
Everything you need to know about K-beauty bioscience.
Which IOPE product to start with?
The Air Cushion is the iconic entry: it’s the cushion invented by IOPE in 2008, still a reference today. For anti-aging, the Super Vital Cream.
Did IOPE really invent the cushion?
Yes, in 2008. It was the first brand to launch a cushion compact combining foundation, skincare, and SPF — a format that conquered the world and changed the makeup market. All K-beauty brands (and many Western ones) followed.
Super Vital Cream, vs other Amorepacific anti-aging products?
HERA is more contemporary (Cell Bio Essence). SULWHASOO is hanbang. IOPE Super Vital is pure bioscience — ferments + peptides, a scientific approach without traditional heritage. You choose according to your world — IOPE bioscience is the most rational.
What is Bio Conditioning Cleansing Oil-in-Gel?
A texture between oil and gel that transforms upon massage. Gently removes makeup, emulsifies easily with water. IOPE sensory innovation — different from BANILA CO balm or MA:NYO oil.
Is IOPE suitable for sensitive skin?
Overall, yes. The bioscience formulas are designed for performance and tolerance. Super Vital is safe for anti-aging sensitivities. The Air Cushion is well tolerated.
Are IOPE products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.





