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Intensely hydrates and soothes the skin thanks to mineral-rich seawater from Jeju. Strengthens the skin barrier while leaving a fresh, natural glow every day. Lightweight formula in an ultra-fine spray mist, ideal for sensitive skin and quick hydration touch-ups. 💧

Get a natural matte style with long-lasting hold that keeps your hair in place all day. Its lightweight texture allows for easy styling without stiffness or residue, perfect for a controlled everyday look. Formulated by a trendy Korean brand, this styling wax suits all hair types for a clean, modern finish. 💇‍♂️

Deeply purifies the scalp while respecting the skin barrier thanks to soothing hinoki extracts. Reduces itching and excess sebum for fresher, lighter, and shinier hair every day. Leaves a refined woody fragrance and a feeling of a healthy scalp, just like after a salon treatment 🧴.

Bring your skin intense and revitalizing hydration with TORRIDEN's Dive In Low Molecular Hyaluronic Acid For Men. Specially formulated to offer men fresh and radiant skin, this serum penetrates deeply for optimal hydration without weighing down. ✔ Highlights: 🌊 Low molecular weight hyaluronic acid: penetrates deeply for fast and effective hydration. 💧 Lightweight formula: leaves no sticky residue, ideal for daily use. ✨ Improves skin texture: makes skin smoother and firmer. 🔬 Visibly reduces signs of dehydration and fatigue. 🧴 Perfect for all skin types, including men's sensitive skin. Incorporate this serum into your daily routine for energized and revitalized skin with every application. An essential ally for a healthy and dynamic complexion!

A concealer specially designed for men, which camouflages imperfections while offering a natural finish.

DASHU Wild Design Muscle Wax offers a light texture with a strong hold for bold styles.

DASHU Ultra Mat Down Stick Wax offers an ultra-matte finish with a convenient format for easy application.

The DASHU Classic Style Grooming tonic provides hydration and style for perfectly styled hair.

The DASHU Classic Extrem Red pomade offers a firm hold with a bold and stylish red finish.

DASHU Natural Hair Cream hydrates and styles hair for a natural and elegant look.

Protect your skin with high SPF protection while strengthening your skin barrier without any white residue. Its light and sweatproof texture resists moisture and sebum for fresh skin all day long. ☀️ Enriched with moisturizing ingredients, this formula leaves a natural glow and comfortable feel, perfect under makeup.

Soothing and energizing 40 ml serum, the BE.READY Cicaffeine Trouble Set combines the repairing benefits of centella asiatica (Cica) with stimulating caffeine to calm sensitive skin, reduce redness, and revitalize tired skin. Its lightweight formula absorbs quickly, balances sebum production, and helps prevent blemishes through purifying and anti-inflammatory action. Perfect for skin prone to troubles, it leaves the skin soft, clear, and radiant.

BE.READY NEW Hydro Sweatproof Sunscreen 50ml is an innovative sunscreen that offers high SPF protection while being sweat-resistant. Its lightweight and moisturizing formula absorbs quickly without leaving a greasy finish, making it ideal for daily use or during sports activities. Enriched with soothing ingredients, it effectively protects the skin from external aggressions while keeping it fresh and comfortable. Perfect for active skin, it provides long-lasting wear even in humidity and heat.

BE.READY Blue Moisture Sun Cream SPF50+/PA++++ 50ml moisturizing sunscreen offers maximum UV protection while soothing and intensely hydrating the skin thanks to its light, non-greasy texture. Enriched with soothing extracts like Centella Asiatica, it is suitable for all skin types, even sensitive. Water-resistant and perfect for daily use, it leaves a fresh, invisible finish, ideal as a makeup base.

Anti-sebum powder 'Blue' for men.

Transform your skincare routine with the BE.READY Cicaffeine Trouble Reset Toner 250ml. Enriched with cica and caffeine, this revolutionary toner targets imperfections while soothing the skin. Ideal for preparing your complexion to receive the benefits of subsequent treatments, it ensures balanced, radiant, and revitalized skin. ✔ Highlights: 🌿 Centella Asiatica (Cica): calms and repairs irritated skin, boosts regeneration. ☕ Caffeine: energizes and stimulates the skin for a natural glow ☀️. 💦 Lightweight and fresh formula that absorbs quickly and leaves no sticky residue. 🔍 Reduces redness and evens out the complexion. 👌 Suitable for all skin types, even the most sensitive. Incorporate this essential into your daily skincare ritual to rediscover the softness and vitality of your skin. A perfect ally for a harmonious and effective beauty routine!

Instantly brighten your complexion with an all-in-one hydration that strengthens the skin barrier. The tone-up cream evens out the skin and provides a natural, radiant whitening effect without any lines. Formula inspired by K-Beauty for long-lasting radiance and smooth skin every day ✨.

Cleanses deeply while respecting the skin barrier and instantly awakening the radiance of the complexion. The cleanser + collagen mask duo plumps the skin, smooths fine lines, and leaves the face visibly firmer. 🫧 Ideal for a complete K-Beauty routine that brings freshness, comfort, and lasting glow every day.

Intensely hydrates while strengthening the skin barrier for soothed, balanced skin. The lightweight all-in-one texture absorbs quickly and leaves a radiant complexion without a greasy finish. 🌸 Ideal for a complete anti-blemish routine that smooths skin texture and reveals a healthy daily glow.