BT21
Welcome to the BT21 universe
8 characters, 7 BTS members, 1 kawaii family
BT21 was born in 2017 from the collaboration between the members of BTS and the Korean designers of LINE FRIENDS. Not just a simple marketing mascot: each member designed their own character, with their personality, tastes, and little quirks.
Each BT21 character carries a part of the soul of its BTS creator. RJ the cuddly alpaca of Jin, CHIMMY the puppy of Jimin, TATA the alien of V, SHOOKY the cookie of Suga, MANG the masked pony of J-Hope, KOYA the koala of RM, COOKY the boxing rabbit of Jungkook, and VAN the guardian robot who watches over the whole group and represents the ARMY.
At Ma Petite Corée, we import directly from Seoul the official BT21 collection: plush toys, stationery, fashion accessories, cosmetics, lifestyle products. 100% authentic, licensed by LINE FRIENDS Corporation and BIGHIT MUSIC.
The 8 BT21 characters
Each character carries a part of their creator BTS's soul. Discover who corresponds to whom.
Why choose Ma Petite Corée for your BT21?
Our customers' favorite BT21 plushies
Favorite products — selected by our team
Day
Hrs
Min
Sec
LINE FRIENDS
12.90 €
BT21 FLAT PLUSH KEYRING K-TOKKI
Official BT21 keychain BT21 - Cute accessory for your keys and bags
LINE FRIENDS
9.90 €
BT21 CHOPSTICKS SOUVENIR
BT21 decor item BT21 - Add a kawaii touch to your interior
LINE FRIENDS
18.90 €
BT21 BABY MORE FLUFFY PLUSH KEYRING
Official BT21 keychain BT21 - Cute accessory for your keys and bags
MUKAN
29.90 €
MUKAN Scalp Care Shampoo Brush
The MUKAN Scalp Care Shampoo scalp brush improves circulation and optimizes cleaning.
LINE FRIENDS
16.90 €
BT21 mini minini MAGNET PLUSH KEYRING HUG ME
Official BT21 keychain BT21 - Cute accessory for your keys and bags
BT21
17.90 €
BT21 Strawberry Party Strawberry Tart Doll Keychain
Add a touch of cute design to your daily life with this mini BT21 plushie full of sweet charm 🍓. Attach it to your bag, keys, or pouch for a super trendy K-Lifestyle accessory. Perfect for fans, it completes your BT21 collection and goes with you everywhere.
KAKAO FRIENDS
29.90 €
KAKAO FRIENDS Figure Key Ring Choonsik #HarryPotterCollection
KAKAO FRIENDS Figure Key Ring Choonsik keychain from the special Harry Potter collection.
LINE FRIENDS
29.90 €
BT21 minini MEASURING TAPE PLUSH KEYRING HONEY BEE
Seoul ambiance guaranteed thanks to a BT21 plush full of personality, to be found without delay on Ma Petite Corée.
LINE FRIENDS
33.90 €
BT21 CLEAR PLUSH POUCH KEYRING BEYOND THE JOURNEY
Boost your collection with an ultra-cute BT21 plush, to add to your Kpop wish-list today.
The entire BT21 collection
Explore the 685 BT21 products available at MPC
BT21
BT21
17.90 €
BT21 Joguman Woody Baseball Mini Pouch
Add a touch of cute BT21 design to your daily life with this mini pouch inspired by baseball style ⚾.
Its compact and practical size keeps your small essentials always within reach, from the office to outings with friends.
Perfect for fans, it completes your BT21 collection while adding a trendy Korean lifestyle vibe.
BT21
16.90 €
BT21 Joguman Woody Baseball String Pouch
Add a touch of cute BT21 design to your daily life with this drawstring pouch inspired by baseball style.
Its practical size and soft fabric keep your small essentials well organized and easy to carry everywhere. ⚾
Perfect for a daily lifestyle that’s both fun and comfortable, to slip into your bag or display as decor. 🧺
BT21
13.90 €
BT21 Jo Gu-man Woody Baseball Baseball Doll Keychain
Add a touch of cute BT21 design to your daily life with this baseball-inspired keychain.
Its lightweight size and soft plush easily slip onto your bag, keys, or pencil case for a more fun everyday.
Perfect for fans of the Korean universe who want a stylish and comforting lifestyle accessory ⚾️.
BT21
13.90 €
BT21 Jo Gu-man Woody Baseball Bat Doll Keychain
Add a touch of BT21 to your daily life with this ultra-cute keychain that goes everywhere with you.
Its unique Woody Baseball design makes it a perfect accessory to personalize your bag, keys, or pencil case. ⚾
Ideal for K-Pop and BT21 fans who want to show their passion in style. 💜
BT21
17.90 €
BT21 Jo Gu-man Baseball Doll Keychain
Proudly show your love for BT21 with this ultra-cute baseball-themed plush keychain ⚾.
Its lightweight size and soft touch make it the perfect accessory to accompany your daily life on your bag, pouch, or keys.
Ideal for completing your BT21 collection and adding a touch of Korean fun to your style.
BT21
17.90 €
BT21 Strawberry Party Strawberry Tart Doll Keychain
Add a touch of cute design to your daily life with this mini BT21 plushie full of sweet charm 🍓. Attach it to your bag, keys, or pouch for a super trendy K-Lifestyle accessory. Perfect for fans, it completes your BT21 collection and goes with you everywhere.
BT21
14.90 €
BT21 Strawberry Party Stress Ball Doll
Instantly soothe your mind with this adorable BT21 ultra-gourmet stress ball.
Its kawaii strawberry look fits perfectly into your daily Korean lifestyle. 🍓
Ideal to place on your desk or bedside table, it adds a touch of cute decor and comfort with every squeeze. 💖
BT21
13.90 €
BT21 Strawberry Party String Pouch
Add a touch of cute design to your daily life with this BT21 pouch inspired by the Strawberry Party 🍓.
Its practical size easily holds your essentials while staying ultra compact in your bag.
Perfect for BT21 fans, it combines style, comfort of use, and Korean vibes every day. 🩷
The Global Phenomenon of LINE FRIENDS & BTS
Posted by: Jihyun, founder — Ma Petite Corée, Seoul since 2017
Born in 2017 from a unique collaboration between BTS and LINE FRIENDS, BT21 has become a true cultural phenomenon in Korea in less than ten years. From themed cafes in Hongdae to the shelves of Olive Young, from Netflix K-dramas to the wardrobes of Seoul influencers, the eight characters have woven themselves into everyday Korean life—far beyond simple K-pop merchandise. Discover how BT21 transformed a fan universe into a universal lifestyle, along with over 250 references selected by our team in Seoul.
BT21: The Cute Universe of BTS in Detail
Posted by: Jihyun, founder — Ma Petite Corée, Seoul since 2017
A family of eight characters drawn in 2017 by the BTS members themselves: KOYA, RJ, SHOOKY, MANG, CHIMMY, TATA, COOKY, and VAN. Each represents the personality of a group member, with their own storyline and universe. Dive into the story of the LINE FRIENDS x BTS collaboration, discover detailed portraits of the 8 characters, and explore over 250 official items available at Ma Petite Corée.