BEPLAIN
★ K-BEAUTY CLEAN · MUNG BEAN & CICAFUL
SIMPLICITY,
IN A CLEAN FORMULA.
BEPLAIN is the clean K-beauty brand that focuses on Korean plant-based ingredients (mung bean, cicaful) in minimalist data-driven formulas. Its promise: "Be plain" — let's keep it simple. No marketing, no extras, just the right ingredients at effective concentrations. Mung Bean Cleansing Foam, Cicaful Calming Cream, Greenful pH-Balanced Toner. A clean, transparent K-beauty brand, favored by minimalist sensitive skin routines.
★ THE BEPLAIN EXPERTISE
KOREAN PLANTS + CLEAN FORMULATION
Mung bean, cicaful, greenful: clean and clear K-beauty.
BEPLAIN selects documented Korean plant-based ingredients (mung bean, Cicaful complex, green chenopodium) and puts them into clean formulas: no denatured alcohol, no harsh fragrance, pH-friendly. Here are the 3 signature pillars.
✦ INGREDIENT 01
MUNG BEAN (MUNGO BEAN)
Korean mung bean, traditionally used to purify and soothe. The Mung Bean Cleansing Foam and Mung Bean Pore Tight-Up Serum gently unclog pores — without pulling the skin.
✦ INGREDIENT 02
CICAFUL COMPLEX
Proprietary centella complex + soothing actives for sensitive skin. The Cicaful Calming Cream targets redness and weakened barrier — a gentle cica alternative.
✦ INGREDIENT 03
GREENFUL pH-BALANCED
Toners and treatments with pH 5.5, respectful of the skin barrier. The Greenful pH-Balanced Cleansing Foam cleanses without destabilizing — the cornerstone of gentle K-beauty routines.
Plant-based ingredients, clean formulations, pH-friendly: BEPLAIN is K-beauty for those who want simple, clean, and effective.
★ THE SIGNATURE LINES
THE 3 ICONIC LINES
Choose your line according to your needs: pores, sensitive skin, or gentle cleansing.
01
MUNG BEAN
Pores & purification
The iconic line. The Mung Bean Cleansing Foam and Mung Bean Pore Tight-Up Serum gently cleanse and tighten pores — the clean K-beauty pore reference.
02
CICAFUL CALMING
Sensitive skin
Centella + soothing actives. The Cicaful Calming Cream soothes redness and rebuilds the barrier — the ally for reactive skin seeking clean care.
03
GREENFUL pH-BALANCED
Gentle cleansing
Toners and cleansers with pH 5.5. The Greenful pH-Balanced Cleansing Foam cleanses without tightness — the foundation of a gentle K-beauty routine.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
BEPLAIN BELOW
From the cult Mung Bean Cleansing to the Cicaful Calming and Greenful pH-Balanced treatments, find all the authentic BEPLAIN skincare — imported directly from Seoul, with no customs fees.
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BEPLAIN
19.90 €
BEPLAIN Mung Bean pH-Balance Cleansing Foam 160ml
Discover a revitalizing and balancing cleansing experience with BEPLAIN Mung Bean pH-Balance cleansing foam. Designed to effectively purify while respecting the skin's natural balance, this creamy foam removes impurities without damaging the skin barrier.
✔ Highlights:
🌱 Mung bean extract: rich in nutrients, it deeply cleanses while soothing irritations.
⚖️ pH-balanced formula: respects and protects the skin's natural acid mantle.
🎈 Creamy foam: offers a sensation of softness and comfort during cleansing.
👃 Light and natural fragrance: provides a pleasant sensory experience.
🔝 Suitable for all skin types: ideal even for sensitive skin.
Incorporate this cleansing foam into your daily routine for purified, refreshed, and perfectly healthy skin. Enjoy every day the feeling of clean, soft, and radiant skin!
BEPLAIN
2.90 €
BEPLAIN Cicaful Calming Mask
Discover the soothing Cicaful mask from BEPLAIN, a true care for your skin. Formulated with natural ingredients, this mask targets irritations and provides an intense feeling of freshness, revitalizing your complexion in no time. Specially designed to soothe, hydrate, and repair, it is the perfect ally for stressed and sensitive skin, leaving your skin silky and radiant.
✔ Highlights:
🌿 Centella Asiatica: soothes and repairs irritated skin while promoting healing.
💧 Intense hydration: leaves the skin soft and supple thanks to its formula enriched with moisturizing agents.
✨ Light and refreshing texture: applies easily and offers immediate comfort.
🔍 Revitalizing and brightening effect for a radiant and even complexion.
🧖♀️ Suitable for all skin types, even the most sensitive and reactive.
Incorporate this mask into your skincare routine to regain calm and healthy skin. It is the ideal care to enhance your natural beauty every day!
BEPLAIN
2.90 €
BEPLAIN Multi Hyaluronic Acid Mask
Discover the ultimate hydrating mask with the BEPLAIN Multi Hyaluronic Acid Mask. Formulated to instantly revitalize your skin, this multi-hyaluronic acid mask offers intense hydration while strengthening the skin barrier. Perfect for all skin types, it ensures an incomparable feeling of freshness and softness after each use.
✔ Highlights:
💧 Multi-Phased Hyaluronic Acid: provides deep and surface hydration for plumped and radiant skin.
🛡️ Skin Barrier Strengthening: protects and strengthens the skin against external aggressions.
📏 Long-Lasting Hydration: keeps your skin hydrated all day long.
☁️ Soft and airy texture that leaves no sticky residue.
🌼 Suitable for sensitive skin: formulated without irritating ingredients for optimal comfort.
Incorporate the BEPLAIN Multi Hyaluronic Acid Mask into your routine to give your skin a refreshing hydration bath and achieve a radiant and revitalized complexion! A perfect choice for those seeking superior hydration and soothing care.
BEPLAIN
23.90 €
BEPLAIN Green Bean Pore Scaling Water 150ml
Purifying tonic lotion of 150ml, BEPLAIN Green Bean Pore Scaling Water refines pores, balances sebum, and restores radiance to the skin thanks to its gentle formula based on green bean extract. Ideal for combination to oily skin, it gently exfoliates, hydrates, and soothes without irritation, while visibly improving skin texture.
BEPLAIN
26.90 €
BEPLAIN Mung Bean Pore Clay Mask 120ml
Discover the Mung Bean Clay Mask from BEPLAIN, a purifying and refreshing treatment designed to refine your skin's texture and reduce the appearance of pores. Thanks to its formula enriched with mung bean, this mask deeply detoxifies the skin while providing the necessary nutrients to keep it radiant and healthy.
✔ Highlights:
🍃 Mung Bean: purifies and absorbs excess sebum for clear and balanced skin.
🧖♀️ Mineral Clay: detoxifies the skin by capturing impurities and toxins.
✨ Instant Effect: leaves the skin soft and revitalized after each use.
🌿 Natural Ingredients: suitable for all skin types, even the most sensitive.
🔍 Reduces imperfections and refines skin texture.
Incorporate the BEPLAIN Mung Bean Clay Mask into your beauty routine for a consistently fresh and flawless complexion. A must-have for purified and luminous skin every day!
BEPLAIN
2.90 €
BEPLAIN Chamomile Intense Moisturizing Mask
Hydrate and revitalize your skin with the BEPLAIN Intense Hydrating Mask with Chamomile. Enriched with natural chamomile extracts, this mask offers deep hydration and an instant soothing effect, while respecting sensitive skin. It leaves your skin soft, refreshed, and radiant.
✔ Highlights:
🌼 Chamomile: soothes and calms irritations for comfortable and relaxed skin.
💧 Intense hydration: restores the skin's hydration balance, leaving it soft and supple.
✨ Rich and nourishing formula: easily penetrates for lasting results without a sticky feeling.
🛡️ Strengthened skin barrier: protects the skin from external aggressions and reduces redness.
🌿 Suitable for all skin types, even the most sensitive, for daily or weekly use.
Incorporate this mask into your skincare routine for a radiant and revitalized complexion. A must-have for deeply hydrated and healthy glowing skin!
BEPLAIN
29.90 €
BEPLAIN Mung Bean Cleansing Oil 200ml
Discover the softness and effectiveness of BEPLAIN cleansing oil with Mung Bean extract. This innovative formula deeply removes makeup, impurities, and excess sebum while respecting the balance of sensitive skin. Enjoy the feeling of cleanliness and freshness without greasy residue on your skin.
✔ Highlights:
🌱 Mung Bean Extract: purifies and helps deeply clean pores, reducing the appearance of blemishes.
💦 Formula enriched with moisturizing ingredients: ensures supple and well-hydrated skin after each use.
✨ Silky texture that emulsifies perfectly on contact with water, allowing easy and quick rinsing.
🔍 Refines skin texture and reveals brighter, more even skin.
🧴 Ideal for all skin types, even sensitive or irritation-prone skin.
Incorporate this cleansing oil into your daily beauty ritual for radiant and revitalized skin. An essential step to preserve the health and natural beauty of your skin every day!
BEPLAIN
27.90 €
BEPLAIN Sunmuse Moisture Sunscreen SPF50+ PA++++ 50ml
Protect and hydrate your skin with BEPLAIN Sunmuse Moisture SPF50+ PA++++ sunscreen. This lightweight cream offers maximum sun protection while maintaining your skin's hydration throughout the day.
✔ Highlights:
🌞 SPF50+ PA++++: high protection against UVA and UVB rays.
💧 Long-lasting hydration: enriched with nourishing ingredients for soft and supple skin.
🕶️ Non-sticky texture: absorbs quickly without leaving a greasy residue.
🌿 Suitable for all skin types: even the most sensitive will appreciate its gentle formula.
🔍 Ready for summer: ideal for daily use under makeup.
With BEPLAIN Sunmuse Moisture sunscreen, discover protected, radiant, and perfectly hydrated skin. Ensure effective defense against external aggressions while caring for your skin.
BEPLAIN
29.90 €
BEPLAIN Sunmuse Tone Up and Correcting Sunscreen SPF50+ PA++++ 50ml
Protect and enhance your skin with BEPLAIN Sunmuse Tone Up and Correcting Sunscreen SPF50+ PA++++. This sun care product effectively protects against UV rays while evening out the complexion for radiant, flawless skin. Thanks to its light and non-greasy formula, it is perfectly suitable for all skin types, including the most sensitive.
✔ Highlights:
🌞 High protection SPF50+ PA++++: effectively protects your skin from UV rays while preventing premature aging.
🎨 Toning effect: corrects imperfections and evens out the complexion for an instant healthy glow.
🧴 Light texture: absorbs easily, leaving no greasy or sticky residue.
🌿 Gentle formulation: suitable even for sensitive skin, it respects the skin's natural balance.
💧 Long-lasting hydration: keeps your skin hydrated throughout the day.
Ideal to complement your daily routine, BEPLAIN Sunmuse Tone Up and Correcting Sunscreen leaves your skin luminous and perfectly protected. Ensure optimal protection and a perfected complexion in one simple step!
BEPLAIN
29.90 €
BEPLAIN Cica PDRN Repair Cream 50ml
Instantly soothes sensitive skin while strengthening the weakened skin barrier.
The formula enriched with Cica and PDRN promotes intense repair and visibly improves skin elasticity.
Result: a more radiant, even, and supple complexion, ideal for a daily Korean skincare routine 🌿.
BEPLAIN
27.90 €
BEPLAIN Madecassoside Soothing Ampoule Pads 70 Sheets
Hydrate and revitalize your skin with Beplain Multi Hyaluronic Acid Moisturizer. Enriched with multiple forms of hyaluronic acid, it effectively penetrates to provide deep and lasting hydration. This lightweight treatment revitalizes all skin types, leaving them soft and radiant without any heavy feeling.
✔ Key benefits:
💧 Multiple Hyaluronic Acids: ensures deep hydration at various skin levels.
🌟 Ultra-light texture: absorbs quickly without leaving a sticky residue.
🔋 Strengthens the skin barrier: preserves hydration and protects against external aggressors.
⚖️ Balances hydration levels: ideal for maintaining supple and soft skin.
👶 Suitable for all: from dry to oily skin, even the most sensitive.
Make your skincare routine more effective with this cream that restores your skin’s essential hydration for a radiant and fresh complexion every day. A must-have for glowing skin health!
BEPLAIN
34.90 €
BEPLAIN Green Bean Pore Clearing LHA Toner 265ml
Discover the BEPLAIN Green Bean Pore Clearing LHA toner, your perfect ally for a radiant and purified complexion. Formulated with green bean extracts, this toner effectively targets enlarged pores and removes impurities while respecting the gentleness of your skin. Enjoy an unparalleled feeling of freshness and visibly clearer skin.
Highlights:
🌿 Green bean extract: purifies and tightens pores for a smooth and even complexion.
💧 Optimal hydration: maintains the skin’s moisture balance while providing long-lasting hydration.
✨ Lightweight and non-sticky texture: absorbs easily without leaving a greasy residue.
🔍 Improves skin texture and promotes a natural glow.
💚 Gentle formula: suitable for all skin types, even the most sensitive.
Incorporate the BEPLAIN toner into your skincare routine to reveal healthy, glowing skin day after day. Your skin deserves this care rich in natural benefits, the ideal ally for a fresh and flawless complexion!
BEPLAIN
24.90 €
BEPLAIN Multi Hyaluronic Acid Ampoule 30ml
Revitalize your skin with the 30 ml BEPLAIN Multi Hyaluronic Acid ampoule. Enriched with multi-molecular hyaluronic acid, this ampoule is designed to intensely hydrate and plump the skin, while providing a radiant and rejuvenated complexion. Its lightweight formula absorbs quickly, leaving your skin soft and velvety without any sticky residue.
✔ Highlights:
💧 Multi-Molecular Hyaluronic Acid: deeply hydrates all layers of the skin for a visible plumping effect.
🌟 Lightweight and non-sticky texture that absorbs easily.
🔬 Supports skin elasticity for a firmer and toned face.
🔄 Enhances the skin's natural radiance by reducing signs of fatigue.
🌿 Suitable for all skin types, including sensitive skin.
Incorporate this ampoule into your daily routine for optimal hydration and radiant, healthy skin. An essential care for long-lasting hydration and visibly younger, radiant skin!
BEPLAIN
26.90 €
BEPLAIN Chamomile pH-Balanced Toner 200ml
Take care of your skin with the BEPLAIN balancing toner with chamomile, formulated to gently soothe and refresh. This toner helps restore the skin's natural pH while removing impurities and preparing the skin to absorb subsequent skincare products. Its gentle formula is suitable even for the most sensitive skin.
✔ Highlights:
🌼 Chamomile: calms and soothes irritations for a more even complexion.
💦 Optimal hydration: maintains the skin's natural moisture throughout the day.
🍃 Balanced formula: regulates the skin's pH to preserve its natural radiance.
☁️ Light texture: absorbs quickly without leaving sticky sensations.
🌍 Suitable for all skin types, including delicate skin.
Incorporate the BEPLAIN Chamomile toner into your daily routine for revitalized and healthy glowing skin. A valuable ally for fresh and well-balanced skin!
BEPLAIN
45.90 €
BEPLAIN Cica PDRN Skin Booster Serum 30ml
Instantly soothes sensitive skin while intensely strengthening the skin barrier thanks to the Cica & PDRN duo.
Reveals a radiant complexion, smoother and plumper, by visibly improving hydration and elasticity day after day.
Lightweight texture that absorbs without stickiness, ideal for a daily skincare routine and suitable for the most reactive skin types 🌿.
BEPLAIN
25.90 €
BEPLAIN Lemon Seed Glutathione Brightening Pads 70 Sheets
BEPLAIN Lemon Seed Glutathione Brightening Pads – 70 soaked discs enriched with lemon seed extract and glutathione to illuminate the complexion, fade pigmentation spots, and improve the skin's natural radiance. Gentle yet effective formula, ideal for daily use, that lightly exfoliates while moisturizing. Suitable for sensitive skin, vegan and cruelty-free.
BEPLAIN
39.90 €
BEPLAIN Green Bean Pore Tightening Cream
Discover the BEPLAIN Green Bean Pore Tightening cream, your ally for smooth and even skin. Formulated with green bean extracts, this cream targets enlarged pores while hydrating your skin for a radiant and revitalized complexion. Perfect for those seeking an effective solution to tighten pores, it also offers a pleasant texture and quick absorption, leaving the skin soft and shine-free.
✔ Highlights:
🌿 Green bean extract: tightens pores and improves skin elasticity.
💦 Long-lasting hydration for soft and supple skin.
✨ Light and non-greasy texture that absorbs quickly.
🔍 Refines skin texture for a more even complexion.
🌸 Suitable for all skin types, even sensitive skin.
Perfect to incorporate into your daily routine, the BEPLAIN Green Bean Pore Tightening cream is a must-have to achieve perfect and vibrant skin day after day!
BEPLAIN
27.90 €
BEPLAIN Cicaful Ampoule 30ml
Revitalize and soothe your skin with the BEPLAIN Cicaful ampoule, enriched with Centella Asiatica extract. Formulated to calm irritations and strengthen the skin barrier, this ampoule offers intense hydration and is perfect for sensitive skin, leaving a bright and even complexion.
✔ Key benefits:
🍃 Centella Asiatica: repairs, soothes, and promotes skin regeneration.
💧 Intense hydration: penetrates quickly for soft and supple skin.
🌟 Non-sticky: absorbs without leaving a sticky residue.
🔬 Strengthens the skin barrier: ideal for protection against external aggressions.
👶 Suitable for all skin types, including the most reactive.
The BEPLAIN Cicaful ampoule is the perfect ally for a soothing, regenerating, and hydrating beauty routine. Adopt it for well-cared-for and radiant skin day after day!
BEPLAIN
23.90 €
BEPLAIN Cicaterol Spot Treatment 15ml
Take care of your skin with the targeted treatment BEPLAIN Cicaterol Spot Treatment 15ml. Specifically formulated to soothe and repair problem areas, this high-performance care is essential for treating localized imperfections. Enriched with beneficial ingredients, it integrates perfectly into your skincare routine for visibly improved skin.
✔ Highlights:
🌿 Centella Asiatica: accelerates healing and reduces inflammation.
💧 Ceramides: strengthens the skin barrier and maintains natural hydration.
🔍 Effectively fights redness and imperfections without irritating the skin.
✨ Light and non-sticky texture, ideal for discreet local application.
🧴 Suitable for all skin types, including sensitive skin.
This targeted treatment is your ally to regain an even and refined complexion. Use it daily for soothed and regenerated skin!
BEPLAIN
27.90 €
BEPLAIN Mung Bean Pore Cleansing Milk Balm 100ml
Discover the BEPLAIN Mung Bean Pore Cleansing Milk Balm 100ml for a purifying and gentle care of your skin. Formulated with mung bean extracts, this cleansing milk balm offers deep cleansing while respecting the sensitivity of your epidermis. Its melting texture transforms your beauty routine into a moment of pleasure and relaxation, ensuring effective makeup removal without irritating the skin.
✔ Highlights:
🌱 Mung bean extracts: purify and balance excess sebum, while soothing the skin.
💧 Deep hydration: leaves the skin soft, hydrated, and revitalized after each use.
🔥 Effectively removes makeup: even the most stubborn, without irritating the skin.
🌟 Reduces imperfections: refines skin texture and minimizes the appearance of pores.
🧴 Creamy texture: transforms into milk upon contact with water, facilitating rinsing without leaving a greasy film.
Suitable for all skin types, the BEPLAIN Mung Bean Pore Cleansing Milk Balm is your daily ally for clear, radiant, and perfectly cleansed skin. Try it and rediscover the freshness of well-cleansed skin day after day!
★ TO GO FURTHER
THE WORLD OF CLEAN K-BEAUTY
BEPLAIN, ISNTREE, ANUA — clean and data-driven K-beauty.
★ THE BRAND
BEPLAIN: the clean data-driven K-beauty brand with Mung Bean and Cicaful
The full story of BEPLAIN: the brand’s origin, the clean data-driven philosophy, and the Mung Bean, Cicaful, Greenful ranges.
READ THE ARTICLE →
★ DEEPEN
BEPLAIN: the Korean brand that reconciles sensitive skin
Dive into the BEPLAIN routine for sensitive skin: how to build a simple, clean, and effective protocol.
READ THE ARTICLE →
★ SAME SPIRIT
ISNTREE: the clean K-beauty brand born from an educational blog about ingredients
ISNTREE shares with BEPLAIN the clean and data-driven K-beauty approach — blog version on ingredients and 5-weight hyaluronic acid.
READ THE ARTICLE →★ YOUR QUESTIONS
BEPLAIN FAQ
Everything you need to know about clean, data-driven K-beauty.
Which BEPLAIN product should I start with?
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The Mung Bean Cleansing Foam is the essential starter: it’s the brand’s historic bestseller, a gentle and purifying cleanser for all skin types. For sensitive skin, start with the Cicaful Calming Cream.
What exactly is mung bean?
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The Mung Bean (Vigna radiata, mung bean) is a vegetable traditionally used in Korean cuisine and medicine. In cosmetics, it gently purifies and tightens pores without irritation. Mung bean protein is also excellent for weakened hair.
BEPLAIN vs ISNTREE: what’s the difference?
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Both are clean, data-driven K-beauty brands. ISNTREE originated from an ingredient blog, offers a “5 weights of AH” logic, and focuses more on concentrated actives. BEPLAIN leans more towards Korean botanicals (mung bean, cicaful, greenful) with short formulas. Choose based on your ingredient preferences.
Mung Bean Cleansing Foam: what skin type is it good for?
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For all skin types, but especially combination to oily skin with visible pores. Mung bean protein purifies without drying, unlike sulfate cleansers. Suitable for morning and evening use.
Is BEPLAIN vegan?
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Most of the products are vegan, certified by the relevant Korean organizations. The brand is known for its clean formulations and ethical commitment. Check the individual INCI if this is a key criterion for you.
Are BEPLAIN products on Ma Petite Corée authentic?
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Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.