ANUA
Korean heartleaf skincare for sensitive skin
Soothing formulas built around heartleaf (eoseongcho), with gentle routines for reactive skin.
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Anua is a Korean skincare brand that builds its entire identity around heartleaf (Houttuynia cordata), a plant long used in Korea to soothe the skin. It went viral with the Heartleaf Pore Control Cleansing Oil, the Toner 77 and the Niacinamide 10 + TXA 4 serum. Routines are gentle, designed for sensitive and reactive skin.
Top ANUA this week
The skincare most chosen on Ma Petite Corée
Heartleaf Pore Control Cleansing Oil 200ml18.90 €2
Niacinamide 10% +TXA 4% Dark Spot Correcting Serum 30ml26.90 €3
Heartleaf Quercetinol Pore Deep Cleansing Foam 150ml15.90 €4
Heartleaf 77 + Hyaluron Soothing Toner 77%24.90 €5
Peach 70 + Niacin Serum 30ml23.90 €6
PDRN Hyaluronic Acid Moisture Capsule Mist 100ml25.90 €7
PDRN Hyaluronic Acid 100 Moisture Cream36.90 €8
Rice + Ceramide Brightening Cleansing Powder 40g19.90 €9
PDRN + Hyaluronic Acid Capsule 100 Serum 30ml23.90 €
Latest arrivals
The newest skincare added to the site
Ultra-thin Spot Cover Patch 75ea17.90 €NEW
Rice 70 Glow Collagen Mask (4 sheets)19.90 €NEW
8 Hyaluronic Acid Catechin Cool Slim Mask 1 Sheet4.90 €NEW
Rice Intensive Moisturizing Milk Mask 1 Sheet4.90 €NEW
Retinol Niacin Night Care Mask 1 Sheets4.90 €NEW
Niacinamide TXA Dark Spot Serum Mask 1 sheets4.90 €The ANUA lines
Each line is built around a hero active
All ANUA products
22 products, with filters and sorting
ANUA Cica + Heartleaf Airy Sun Cream SPF50+ PA++++ 50ml
ANUA Hyaluronic Acid 8 + Panthenol Hydrating Gentle Foaming Cleanser 150ml
All about ANUA
Facts about the brand
Frequently asked questions
What is Anua?
Anua is a Korean skincare brand. Its identity is built around heartleaf (어성초), a plant long used in Korea to soothe the skin.
What does Anua mean?
The name comes from the expression « a new us »: the idea of getting back to a more balanced skin day by day.
What is heartleaf?
Heartleaf (Houttuynia cordata, 어성초 in Korean) is a traditional Asian plant. In skincare, it is used for its soothing properties.
Which skin type is Anua made for?
For sensitive, reactive, combination and oily skin. The formulas are gentle and lightly scented.
Which Anua to start with?
Heartleaf Pore Control Cleansing Oil is the signature entry step. For a toner, Heartleaf 77 Soothing Toner has become a staple.
How to use the Pore Control Cleansing Oil?
On dry skin, apply a few pumps, massage the whole face, then emulsify with a little water before rinsing.
What does Toner 77 do?
It is a toner with 77% heartleaf extract, to be used after cleansing to soothe and prepare the skin for the next steps.
Can Anua be used every day?
Yes. The formulas are designed for daily use, morning and evening, adapting the actives to your skin.
Is Anua suitable for acne-prone skin?
The heartleaf line is often appreciated during breakouts. Avoid stacking irritating actives at the start.
Are the Anua products from Ma Petite Corée authentic?
Yes. They are bought in Korea and shipped from our Seoul office.
Buy ANUA online
Anua has become one of the Korean brands most mentioned for sensitive skin. The positioning is clear: heartleaf (eoseongcho) as the central active, in gentle formulas and well-tolerated routines. Customers mainly know the Heartleaf Pore Control Cleansing Oil, the Heartleaf 77 Soothing Toner and the Niacinamide 10 + TXA 4 serum for dark spots. The range has recently been extended with the PDRN Hyaluronic Acid and Peach 70 + Niacin lines.