107
★ NUMBERED MINIMALIST K-BEAUTY
HYDRATION,
EN NUMBERS.
107 is a minimalist K-beauty brand that numbers its formulas — each product has a number, which becomes its name. The brand focuses on hydration and simple, clear bases without overload, in the spirit of numbered K-beauty (NUMBUZIN, Round Lab). A straightforward approach for skin that wants the essentials.
★ THE 107 SIGNATURE
FORMULAS THAT SPEAK FOR THEMSELVES
The 107 promise: one number, one use, zero confusion.
Numbering is a way to simplify choice. Each 107 product is designed like a building block: one key active, one clear use, one number-name that sets it apart. The result: a readable and easy-to-build routine.
✦ PILLAR 01
HYDRATION
Hyaluronic acid and humectants to plump and maintain comfortable skin. The 107 foundation.
✦ PILLAR 02
BARRIER
Ceramides and soothing agents to strengthen the skin barrier. Skin that holds up is hydrated and protected skin.
✦ PILLAR 03
MINIMALISM
Short INCI lists, readable active ingredients, no vague promises. The numbered K-beauty spirit in its purest form.
Number your routine, simplify your steps: 107 focuses on clarity above all.
★ THE 107 ESSENTIALS
A ROUTINE IN NUMBERS
Each number corresponds to a specific use, to be combined according to your skin.
HYDRATION
Toners & essences
Lightweight hydrating bases with hyaluronic acid, to plump before the next steps. The brand’s starting point.
TREATMENT
Numbered serums
Targeted serums by number: each product isolates a key active ingredient for a specific need.
COMFORT
Creams & finishing
Barrier creams to seal in hydration and protect. The step that makes the routine last.
★ ALL THE NUMBERS
DISCOVER THE ENTIRE COLLECTION
107 BELOW
Numbered toners, serums, creams: find the authentic 107 selection, shipped from Seoul with no customs fees in the EU.
107 Double Layer Milky Serum 50ml
★ TO GO FURTHER
THE MINIMALIST K-BEAUTY UNIVERSE
Minimalist and numbered K-beauty brands: to explore in the 107 line.
COSRX: the minimalist K-beauty brand reference for snail mucin
COSRX shares the 107 DNA: few products, clear actives, a readable routine.
READ THE ARTICLE →
ANUA: the K-beauty heartleaf toner reference brand
To go further on hydration and the barrier: the Anua reference, complementary to 107.
READ THE ARTICLE →★ YOUR QUESTIONS
107 FAQ
Everything you need to know about the numbered K-beauty brand 107.
Which 107 product should I start with?
Start with a signature moisturizer with hyaluronic acid — the foundation of 107’s identity and the ideal entry point to discover the brand.
Why are 107 products numbered?
To simplify the choice: one number = one use. This is the spirit of numbered K-beauty brands like NUMBUZIN or Round Lab, breaking away from vague commercial names.
Is 107 suitable for sensitive skin?
Yes, the brand focuses on gentle hydrating bases. As always, do a patch test on your elbow crease before introducing a new product if you are very reactive.
How many steps are in a 107 routine?
Three steps are enough: hydrate, treat, seal. The brand embraces a short and clear routine, without excess.
Can 107 be combined with other brands?
Yes, no problem. 107 products combine very well with other K-beauty items — the minimalist spirit fits into any routine.
Are the 107 products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Each product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.