THE HISTORY OF WHOO the premium beauty brand

THE HISTORY OF WHOO embodies high-end beauty by drawing inspiration from the traditional beauty secrets of the Korean royal court to develop its products, presented in sober and elegant packaging. This luxury brand seeks to minimize the effects of skin aging by fusing ingredients from Eastern medicine with the latest advancements in skincare technology in its women's skincare and makeup collection. THE HISTORY OF WHOO was launched in 2003 by LG Household & Healthcare Group.