LAUGH the brand that shares joy through its products.
LAUGHING comes from the French "to laugh" with a joyful and pleasant meaning. The brand develops products with carefully selected natural ingredients to achieve healthy skin beauty. The brand created new trends through relentless ambition and research for its customers. RIRE pursues the difference with practical and useful products. The brand does not neglect the safety of the skin and selects only good ingredients while selling accessible care.