Get radiant skin and an even complexion with SAYLOY All Day Blurring Tone Up cream. Formulated to smooth imperfections and even out your complexion, this light and silky cream offers a natural and luminous finish all day long. ✔ Highlights: 🌟 Blurring effect: Blurs the appearance of pores and fine lines for visibly smoother skin. 🌞 Natural glow: Enhances the clarity and brightness of your complexion with an innovative formula. 💧 Continuous hydration: Keeps your skin hydrated without a greasy feeling, ideal for daily use. 🧴 Light texture: Spreads easily and blends perfectly into the skin without leaving white residue. 👝 Suitable for all skin tones: Fits all skin types and colors. Incorporate it into your beauty routine for even and radiant skin every day. An essential must-have for flawless and glowing skin!

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SEOUL 1988 Advanced Retin-R Shot is a Korean retinal serum that visibly smooths the appearance of fine lines. The liposomal retinal formula with black rice, enriched in niacinamide and ceramides, refines skin texture. Apply in the evening on dry skin, 2 to 3 times weekly, with daily sun protection.

SEOUL 1988 Collagen Boosting Ball is a pure collagen dissolving ball to mix into your serum. Each blister contains 7 individual 35 mg capsules for a fresh dose with every use. Combined with hyaluronic acid, niacinamide, and ceramides, it helps replenish skin hydration and supports visibly smoother skin.

Instantly boosts your skin’s radiance and firmness with a high concentration of collagen. Strengthens your skin barrier while smoothing wrinkles and fine lines for a visibly younger complexion. Its lightweight Korean skincare-style texture absorbs quickly without a greasy finish, perfect for a daily glow routine ✨.

Wake up with visibly plumped skin thanks to this collagen sleeping mask that intensely strengthens the skin barrier. Its creamy gel texture infuses the skin with hydration overnight for a radiant and smooth complexion upon waking. Inspired by 1980s K-Beauty rituals from Seoul, it leaves the skin supple, bouncy, and luminous ✨.

Protect your skin while strengthening your skin barrier with ultra-comfortable broad-spectrum sun protection. This collagen-infused formula deeply hydrates for a smooth, plump, and radiant complexion all day long. Lightweight finish, no greasy feel or white residue, perfect for a modern Korean skincare routine. 🌤️

Repairs the skin barrier and boosts radiance with an ultra-nourishing collagen complex. Its multi balm texture melts into the skin to intensely hydrate dry areas of the face and body, without a sticky finish. Ideal for a minimalist K-Beauty routine to take everywhere, for an instant Korean glow every day. ✨

Intensely repairs the skin barrier with the duo niacinamide + centella asiatica for soothed, even skin. Reduces redness, smooths skin texture, and reveals a radiant complexion day after day. Light, non-greasy cream texture, ideal for strengthening the skin barrier daily, even on sensitive skin. 🌸

Instantly brightens the complexion with a formula rich in niacinamide and yuja extract for more even, radiant skin. Strengthens the skin barrier with nourishing capsules that deeply hydrate without a greasy feel. Leaves skin soft, plumped, and glowing day after day, for a true Korean glow at home ✨.

Reveals a radiant glow while strengthening your skin barrier thanks to the niacinamide + yuja duo. This lightweight texture absorbs instantly to smooth skin texture and reduce pigmentation spots. Ideal for an even complexion with a Korean glass skin effect, without a greasy finish or sticky feeling 🌙✨.

Discover the SEOUL 1988 Pine Cica cleansing foam, a gentle treatment that deeply purifies and soothes your skin. Enriched with pine and centella asiatica (Cica) extracts, this creamy foam effectively removes impurities while respecting even the most sensitive skin. Its cleansing action leaves your skin soft, fresh, and revitalized. ✔ Key benefits: 🌲 Pine extract: purifies and controls excess sebum for clear, matte skin. 🌿 Centella asiatica (Cica): soothes and repairs, relieves irritation, and reduces redness. 💦 Light foam texture that gently cleanses without drying out. 🌟 Reduces blemishes and visibly improves complexion. 👌 Suitable for all skin types, including sensitive and acne-prone skin. Perfect for your daily skincare routine, this cleansing foam revitalizes and protects your skin, leaving it radiant and healthy day after day!

Discover the purity of nature with SEOUL 1988 Pine Cica Cleansing Oil. Inspired by the peaceful landscapes of Seoul, this oil combines the benefits of pine oil and centella asiatica to provide intense and soothing cleansing for your skin. It gently removes makeup, impurities, and excess sebum while preserving the skin’s natural balance. ✔ Highlights: 🌲 Pine Oil: Known for its purifying and revitalizing properties, it leaves the skin refreshed and radiant. 🌱 Centella Asiatica: Renowned for its healing virtues, it soothes redness and promotes skin regeneration. 💦 Creamy texture that transforms into a light emulsion upon contact with water, making rinsing easy and thorough. 🔬 Reduces sebum production and tightens pores for clearer, more even skin. 🌿 Suitable for all skin types, including sensitive and acne-prone skin. Incorporate SEOUL 1988 Pine Cica Cleansing Oil into your daily beauty routine for soft, balanced, and visibly healthier skin. An essential ally for an effective and natural skincare regimen!

SEOUL 1988 Pine Sunscreen is a Korean SPF 50+ PA++++ sunscreen with pine extract for daily protection. Its lightweight, fluid texture glides smoothly under makeup. Enriched with niacinamide and sodium hyaluronate, it helps soothe your skin while maintaining hydration and suppleness throughout the day.

SEOUL 1988 Retinal Black Ginseng Serum visibly refines skin texture with 2% liposomal retinal and black ginseng. This Korean serum combines niacinamide and ceramide NP to enhance skin elasticity and radiance. Apply in the evening, gradually increasing frequency as your skin builds tolerance.